By Jeff Brown & Mark Fenske with Liz Neporent, Lifelong Books, $15.00, 240 pages

10“Use it or lose it” is useful advice for any part of the human body, and especially the brain. In fact, the more you use it, the less likely you are to lose it—or any of its mysterious, myriad powers.

The Winner’s Brain: 8 strategies great minds use to achieve success demonstrates how anyone should be able to not only exercise their brain, but occasionally let it out to play, and then reward it for doing so much hard work! This book is not only for business folks, but artists, musicians, inventors, athletes – anyone who wishes to excel. The book is delightfully accessible by a lay-person (you don’t have to be a PhD to understand it!) and includes detailed references for each section, plus a comprehensive index. It’s in two sections – the second is the larger and is divided into eight sections: Self Awareness; Motivation; Focus; Emotional Balance; Memory; Resilience; Adaptability and Brain Care. There are also personal stories of proven winners, and how to achieve that status. You’ll have to apply yourself, but with this book as a guide, there’s no excuse for failure. Seems reasonable to me.

Reviewed by Kelly Ferjutz