By Susan Wilson Solovic with Ellen R. Kadin
Amacom, $22.95, 228 pages
Serial entrepreneur Susan Wilson Solovic writes a very comprehensive guide to being your own boss in It’s Your Biz: The Complete Guide to Becoming Your Own Boss. Solovic divides her book into two parts: investigating why someone should or should not start their own business and the tactical and strategic keys to running your own business. Solovic’s chapters are practical, down to earth and complete. She covers everything from creating a mission and vision, marketing, pricing and when and how to add people to the equation. She ends with thoughts based on her real-life experience. She suggests additional resources, websites and a comprehensive appendix with pages of resources for every facet of the startup, building and maintaining phases.
As a small business owner herself, this reviewer appreciated all the information, examples and ideas in a simple to read format. With this single resource, the reader could almost feel like they had their own personal business coach cheering them on.
Reviewed by Seniye Groff