By Scott Adams
Andrews McMeel Publishing, $12.99, 128 pages
Scott Adams has been hilarious for so long making fun of big business it is a wonder he can keep the jokes coming. His daily column in the newspaper continues to be poignant in whatever business cycle we’re in. In the early 90’s this reviewer went back to school to earn a Master’s degree in business and even then Adams was making fun of the very stuff we were studying. Catch phrases like paradigm shift, cross discipline management, bench mark tests, empowerment and strategic planning regularly showed up in his work. In this book he takes on the latest social media phase poking fun at social engineering, FaceBook, Twitter and the Integration Layer. Although this book is very entertaining it is hard even for someone like Scott Adams to keep hitting home runs with every publication. As businesses continue to change to meet the future challenges, Adams can look forward to a steady source of material in the years to come. For those that would like to see what the latest doings are in the world of Dilbert and his fellow characters, I heartily suggest you read this book.
Reviewed by Brian Taylor