By Ken Koopman
Inkwater Press, $19.95, 316 pages

Bob Moore became a leader in corporate ethics in 2010 when he generously gave his whole grain foods business to his employees. People Before Profit: The Inspiring Story of the Founder of Bob’s Red Mill is first-time Portland author Ken Koopman’s biography of the man who created a business based on values. Bob Moore turned down countless offers from large corporations to buy Bob’s Red Mill. He preferred to have the people who built the company be in charge of running it. Moore was raised to have a strong work ethic. After several business ventures, he decided to pursue his passion for natural foods. Koopman focuses on Moore’s character throughout the book. He includes many touching examples of the personal interest Moore took in his employees. He paid to repair their cars and made sure they were able to send their children to college. This book is a refreshing read and good for the soul. Moore is a man worth emulating in business and in life.

Reviewed by Alicea Swett

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