StarFactorGreatness Truly is Within Reach


By William Seidman & Richard Grbavac
Amacom, $25.00, 232 pages

Seidman and Grbavac unlock the secrets of top performers in their book, The Star Factor. Their methodology is called Affirmative Leadership and focuses on developing better leaders that are able to transform the organizations they lead. The book opens with an explanation of the methodology of Affirmative Leadership and the subsequent chapters outline the steps and strategies needed to develop an Affirmative Leadership program in any organization. The authors explain the science behind the program, as well as, real-life strategies to create the Affirmative Leaders needed in any organization. The book is littered with real examples, stories and case studies. The Star Factor closes with the outcomes, both performance and financial, that organizations have seen based on the authors’ methodology.

The Star Factor is a straight forward read filled with research, diagrams, tables and examples. There is a thorough plan mapped to create a training program to implement Affirmative Leadership and the book almost becomes an easy-to-follow how-to guide for the reader. Even building a scalable infrastructure is covered, as well as, selecting coaches and creating practicums. The authors make the reader believe that creating a culture of greatness can actually be achieved!

Reviewed by Seniye Groff

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