by Site Owner | May 11, 2012 | Archived Reviews (pre-April 2020), Business & Investing
By Christopher J. Frank & Paul Magnone Portfolio, $26.95, 215 pages Frank and Magnone’s book Drinking from the Fire Hose was an informative read. It is no secret that we are inundated with so much data and information that people feel compelled to sleep with their...
by Site Owner | Apr 27, 2012 | Archived Reviews (pre-April 2020), Business & Investing
By Ken Segall Portfolio, $25.95, 213 pages Let’s look at the scoreboard: Apple has given the world the iPod, iPhone and iPad, not to mention excellent computers and superbly simple products and marketing campaigns. But how do they do it? In Ken Segall’s newest book...
by Site Owner | Apr 13, 2012 | Archived Reviews (pre-April 2020), Business & Investing
By Aaron Shapiro Portfolio, $26.95, 240 pages Aaron Shapiro’s Users, Not Customers is an in-depth look at the way the Internet has not only drastically changed the way companies interact with and reach their customers, but how this shift has changed consumer...
by Site Owner | Aug 10, 2011 | Archived Reviews (pre-April 2020), Business & Investing
By Josh Kaufman, Portfolio, $27.95, 416 pages “If you’re an entrepreneur, designer, student, programmer, or professional who wants to master the fundamentals of sound business practice, this book is for you.” This is a wonderful book that even an English...