by Site Owner | Apr 13, 2012 | Archived Reviews (pre-April 2020), Business & Investing
By Aaron Shapiro Portfolio, $26.95, 240 pages Aaron Shapiro’s Users, Not Customers is an in-depth look at the way the Internet has not only drastically changed the way companies interact with and reach their customers, but how this shift has changed consumer...
by Site Owner | Apr 3, 2012 | Archived Reviews (pre-April 2020), Business & Investing
By Michelle Gamble-Risley and Michele Smith 3L Publishing, $14.95, 82 pages SMASH: A Smart Girl’s Guide to Practical Marketing and Public Relations is a light read written by women experienced in Public Relations and Marketing. Authors Michelle Gamble-Risley and...
by Site Owner | Mar 26, 2012 | Archived Reviews (pre-April 2020), Business & Investing, Self-Help
By Karen McCall New World Library, 272 pages Karen McCall has more than twenty years of experience providing financial counseling to people of all economic backgrounds on their relationships with money. She now brings this experience to life with her newest book...
by Site Owner | Mar 26, 2012 | Archived Reviews (pre-April 2020), Business & Investing, Self-Help
By Napoleon Hill Tarcher, 367 pages “It is a well-known fact that when a man who is highly sexed organizes this irresistible creative force and places it back of his occupational endeavors, he has but little difficulty in persuading people to cooperate with...
by Site Owner | Mar 26, 2012 | Archived Reviews (pre-April 2020), Business & Investing, Self-Help
By Maggie Craddock Harvard Business Reviews, 202 pages -Personal Plan to Strengthen Sway- In the corporate world, wielding power effectively can be mystifying. After a failed power struggle, otherwise-capable executives are left to wonder what went wrong. Maggie...
by Site Owner | Jan 12, 2012 | Archived Reviews (pre-April 2020), Business & Investing
by Debbie Millman Allworth Press, $29.95, 256 pages Brand Thinking is yet another book from Debbie Millman. Given that she is a branding guru, the reviewer was anticipating a book loaded with action items to enhance or improve all things “brand.” Although this book...